Powering the 
circular economy

Being a part of the b.kinda community is choosing to lower your fashion footprint and be a pioneer in a more mindful world. For only £20.95, you’ll receive a mystery box of four items of pre-loved clothing handpicked by the b.kinda team to help you live your best life.

b.kinda gives everybody, no matter what their budget, a fashion fix that is both ethical and environmentally friendly. The clothes we wear have the power to drive change and at b.kinda this means more than sustainable retail therapy, it means the world to the people that one hundred percent of the profits will help.

Challenge yourself to a new style with some unique and distinctive clothing discoveries. We’ll ask you a few style and sizing questions before members of our b.kinda team handpick the best pieces for you. All you have to do is await your fast fashion alternative and create your style. #BKINDALOOK

By giving clothes a second life, we’re 
powering the circular economy for fashion and helping a good cause too

How it all works

Create your profile
This is your chance to be entirely yourself. The age you dress, the size you prefer and the colours you love.
Order your box
Our b.kinda fashion pickers will get to work. It should arrive with you within two weeks.
Style it out
Make it yours. We can't wait to see how you wear it! #BeKindaLook

Your Questions


What is b.kinda and how does it work?

Our journey started as a charity that, in 1982, began to provide end-of-life care. It now offers this to tens of thousands of people. Our transition into the pre-loved fashion industry began from our network of much-loved, volunteer-run shops and has now become b.kinda - a pioneering nationwide online retail store that gives one-hundred percent of the profits back to our parent charity.

How do I order a box?

We are so glad you’d like to be a part of the b.kinda community. Ordering your box is a simple step-by-step process. Simply follow the instructions, enter your measurements and we’ll do the rest. Our b.kinda fashion pickers will pack up your mystery items and send them on their way.

Can I return my box?

We don’t do returns. We realise that this may be disappointing, but we have a very simple reason. The clothes you buy and the money you pay is an important donation to our parent charity and 100% of the profits will go towards end-of-life care. We believe that we are sourcing the right style and clothing for our customers and whilst you may be disappointed in an individual box we hope that we offer great value along with free postage and that will be reflected in you continuing to order from us. Should the box itself arrive in a damaged state, please email hello@bkinda.co.uk. If the clothes don't suit you or they don't fit your style, please pass them on to friends, return them to charity so that they might be loved again or check our blog for ways to up-cycle and revamp pieces into other things. 

Is this a subscription service?
You don’t have to subscribe to b.kinda to receive your mystery box. You can buy a box as many times as you wish. Buying a box monthly would, of course, help us to fund our parent charity and provide ongoing support to the teams of people that are providing end of life care. But fashion is about self - and so the decision is yours alone.
What is your clothes care process?
Every care is taken by our b.kinda fashion pickers to select clothing that is as damage free as possible. However, light damage may appear in some of the vintage clothing but they will make sure there are no missing buttons, stains, rips or holes (that aren’t designed to be there!) The clothes are steamed before being carefully packed in your box and sent off to be re-loved by you.


Do I have a personal stylist?

We don’t have stylists. Our b.kinda fashion pickers will have your measurements and preferences to hand when they pick your mystery items. It means that whatever you get should be appropriate for your individual tastes with a variety of items to make your own.  

How do I pay for the selected items for me?

Payment is easy. Just follow our step by step process to ensure you've created your profile and when you place your order, you'll be taken through to the payment page. 

Do you offer discounts?

We do not offer any discounts or returns. We realise that this may be disappointing, but we have a couple of very simple reasons. We believe that £20.95 (plus free postage) is very good value. Plus, the clothes you buy and the money you pay is an important donation to our parent charity and 100% of the profits will go towards end-of-life care. 

Does b.kinda offer petite, tall or plus size options?

We can offer you whatever we have available. Supply is of course dependent on what we have in stock - but our b.kinda fashion-pickers will do everything we can to cater for your needs.

Does b.kinda ship internationally?

We do not currently ship internationally. UK only. 

What if I don't like certain colours?

Our colour de-selection tool means that you can eliminate the colours your really dislike from being the dominant part of your clothes. It may mean that this colour could appear in a logo, motif or as part of a pattern but it you will not receive anything that is predominantly that colour. 

Can I send a box as a gift?

Yes! All we need is the postage address and the gift can be delivered wherever you like. 

How long will it take to receive my box?

We're not fast fashion - we are fashion picked with care. Once we have your order, we estimate up to two weeks before you receive your b.kinda box. However, as we're a small team of fashion pickers relying on donated stock, it may be that we find there is low availability on the size, colour or age that you've requested. But be assured we will all work hard to make sure you get your carefully chosen clothes as soon as we can. All of our profits go towards end of life care and we thank you from the bottom of our hearts.

Will I receive an order confirmation?

Once you have placed your order you should receive an order confirmation email. Please make sure you check your spam folder if you haven't heard!

Join the 

    We'll only send the good stuff, we promise. Sign up now to get b.kinda updates to your inbox. If you'd like to talk to us, email us at hello@bkinda.co.uk.